UPSIDEDOWN was born in July 29th, 1997. The first skate was the Damocles, which already had lots of interchangeable parts such as the cuffs, buckles, soulplates and frames. The ideology behind UPSIDEDOWN was to turn the industry upside down with new concepts, designs that would make it possible for skaters to use parts from lots of other companies to customize their own personal skate. In 1998 UPSIDEDOWN was renamed to USD. USD Skates’ commitment to aggressive skating, constantly innovating with lighter, faster and enhanced performance skates and the help of its world class team of riders, has positioned USD as the Nº1 inline skating brand with wide recognition from the public as the industry leader.